Dental clinic "Esta" provides the highest level of treatment from the best dentists in Moscow. The qualifications and experience of dentists and surgeons allow to perform the most complex procedures and operations.
The project was already started 3 months before. I joined the team as designer hire to improve the user experience and redesign UI. Worked on various types of challenges closely with developers, copywriter, co-founder and product manager.
The target audience of the site is divided into two groups: a new client and a regular one. To satisfy both types of clients, it was important to present the information clearly, highlight the benefits and show more daily life in clinic.
We have to minimize the errors in the form of application. Most of users put the wrong phone number and because of that the dentistry lost clients.
We have to catch and keep attention on the first 3 seconds of visiting the site.
A solution was to put the block with the CEO message as a quote.
Also add an auto mask with country code, that automatically verified the country where the user located.
A solution was to put a video about the clinic on the first screen.